From sausages to steak: Belgians keep it traditional on the BBQ with Lidl
Discover Lidl’s BBQ and garden range for easy outdoor living
As soon as the sun appears for more than two consecutive days, a familiar pattern emerges across Belgium: barbecues come out, gardens are getting prepped, and WhatsApp groups start buzzing with last-minute plans. BBQ is a spontaneous ritual, deeply ingrained in Belgian culture, and one that reveals just how much we stick to what we know.
Familiar, simple, and hassle-free
While global food trends continue to evolve rapidly, what ends up on the Belgian grill remains remarkably consistent. It reveals something fundamental about us Belgians: we stick to what we know. Simple, flavourful and recognisable. Showing that when it comes to our eating habits, familiarity still wins, according to VLAM studies*.
This behaviour is not limited to older generations. Study shows that younger consumers, often associated with food exploration and trend adoption, tend to fall back on classics in practice*. On the grill, this translates into a stable top tier: sausages, brochettes, and steak continue to lead**.
For Lidl, that’s not a limitation, it’s the starting point. Instead of reinventing the Belgian BBQ, they build on what already works. By pairing trusted products with easy recipe ideas, familiar favourites get a fresh twist.
All-in-one BBQ ease
With a broad BBQ assortment focused on quality and user-friendly tools, Lidl makes it easy to pull together a great barbecue without overthinking it. The ceramic barbecues let you grill, bake, smoke and slow-cook in one go. The ceramic body ensures steady heat for perfectly cooked dishes, while adjustable air vents give you full control over the temperature.
For your BBQ bonanza's
For a cosy garden or terrace
Note for the editor:
**https://www.vlaanderen.be/vlam/press/favoriete-bbq-vlees-van-de-belg-is-worst
