From sausages to steak: Belgians keep it traditional on the BBQ with Lidl

Discover Lidl’s BBQ and garden range for easy outdoor living

As soon as the sun appears for more than two consecutive days, a familiar pattern emerges across Belgium: barbecues come out, gardens are getting prepped, and WhatsApp groups start buzzing with last-minute plans. BBQ is a spontaneous ritual, deeply ingrained in Belgian culture, and one that reveals just how much we stick to what we know.

Familiar, simple, and hassle-free

While global food trends continue to evolve rapidly, what ends up on the Belgian grill remains remarkably consistent. It reveals something fundamental about us Belgians: we stick to what we know. Simple, flavourful and recognisable. Showing that when it comes to our eating habits, familiarity still wins, according to VLAM studies*.

This behaviour is not limited to older generations. Study shows that younger consumers, often associated with food exploration and trend adoption, tend to fall back on classics in practice*. On the grill, this translates into a stable top tier: sausages, brochettes, and steak continue to lead**.

For Lidl, that’s not a limitation, it’s the starting point. Instead of reinventing the Belgian BBQ, they build on what already works. By pairing trusted products with easy recipe ideas, familiar favourites get a fresh twist.

All-in-one BBQ ease

With a broad BBQ assortment focused on quality and user-friendly tools, Lidl makes it easy to pull together a great barbecue without overthinking it. The ceramic barbecues let you grill, bake, smoke and slow-cook in one go. The ceramic body ensures steady heat for perfectly cooked dishes, while adjustable air vents give you full control over the temperature.

For your BBQ bonanza's

For a cosy garden or terrace


Note for the editor:

*https://www.vlaanderen.be/vlam/sites/default/files/publications/2026-03/Rapport%20jeugdonderzoek%20VLAM%202025.pdf

**https://www.vlaanderen.be/vlam/press/favoriete-bbq-vlees-van-de-belg-is-worst

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Over Lidl

Lidl België is een supermarktketen met 323 filialen in België en Luxemburg. Meer dan 11.000 werknemers zetten zich dagdagelijks in om verse groenten, fruit en sterke eigen merken aan te bieden voor de hoogste kwaliteit aan de laagste prijs. De Belgische onderneming vertaalt eenvoud en klantgerichtheid in budgetvriendelijk winkelen – zonder afbreuk te doen aan kwaliteit. Bovendien zet Lidl duurzaamheid voorop en werkt het onder het credo ‘Op weg naar morgen’ aan een betere toekomst voor mens en milieu.

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